07
Web
2022

OtakuWorld

An anime-inspired NFT marketplace designed at the peak of the NFT boom built on inspiration from anime characters, bought by a client mid-design.

Role

Product Designer

Year

2022

Type

Web Platform

Figma
Illustrator
Iconify
Custom Icons
Blending Modes
After Effects
The Problem

The NFTs were really, really booming in early 2022. Everyone was excited and getting in. The inspiration came directly from anime characters communities with incredibly rich visual culture, but platforms that looked sterile and interchangeable.

The challenge: build an NFT marketplace that actually felt like it belonged to the communities it served, not like another cookie-cutter Web3 product.

The Solution

Otaku World, an NFT marketplace where anime aesthetics are not decoration, they are the foundation. Every design decision drew from the visual language of the community: panel compositions, bold typography systems, motion inspired by anime sequences rather than standard web transitions.

The standard marketplace functions browse, bid, buy, list all wrapped in an experience that made the community feel seen.

The Approach

The inspiration came from anime characters and the visual culture of that world. Typography was borrowed from manga panel conventions bold, confident, sometimes breaking the expected grid. Color palettes pulled from iconic series, blending modes used heavily for the layered, painterly effect that anime art delivers.

Custom icons, Illustrator-built brand assets, After Effects motion references the classic 2022 Figma plugin workflow paired with genuine craft. The design was honest about what it was: made by someone who understood the reference deeply.

The Outcome

This design got bought midway. A client reached out having seen the work and really wanted to own and build on it. They needed the sections that were done, and the connection happened right then.

The flawless animated roadmap section was still being built when it got picked up. That is the design world sometimes your work finds its owner before you reach the finish line. The design spoke so loudly for itself that someone did not want to wait for it to be complete. That, honestly, is the best kind of validation.

Iterations
01

Pivoted the collection grid from masonry to uniform cards the masonry layout created visual hierarchy problems for non-featured pieces

02

Redesigned the bidding flow to surface current bid price far more prominently after early feedback showed users did not realize auctions were active

✦ SINCE ✦2022ORIGINAL