JubaPay

The market target was Juba; a context where technology adoption works differently. People there are being introduced to this kind of technology, and the design had to reflect that. It needed to be fascinating, helpful with a low usage barrier, and entertaining through design itself.

The product was a gateway system and payment system that offered developer APIs and a business dashboard for small and medium enterprises, to create account-to-account payments within the Juba market.

Created the first mockups for JubaPay, a structured and client-oriented design for a payment gateway with two distinct sides: developer APIs for technical integrations, and a business dashboard for SME owners to manage merchant, utility, and contact payments.

This was a pure design engagement. My contribution was the vision and the visual language, the engineering was handled by another team.

Understanding how people in Juba could be fascinated by technology was the core challenge. The design had to introduce them to the product in a way that felt helpful, accessible, and visually engaging not overwhelming.

Color choices, section orientations, and typography were all deliberate. The typography combinations were specifically chosen to illustrate an African look and feel different typefaces working together to carry cultural weight while maintaining the clarity a financial product demands. Iconography was custom-crafted to feel local, not like off-the-shelf icon packs from Western design systems.

The client really appreciated the color choices, the section orientations, and how different typographies were combined to illustrate the African look and feel. It really made the client very happy.

That is the brief executed: not a generic template, but a design that belongs to its specific cultural and market context.